Beware Facebook Page Owners: Your like count will drop soon
If you own and operate a Facebook page then be prepared to see a decline in the number of likes you have received thus far. The social network juggernaut is clamping down on inactive accounts, which could see a wide spectrum of pages experience a slight or significant reduction in likes.
Over the course of the next few weeks, Facebook will eliminate likes from deactivated accounts and accounts owned by those who have passed away. The purpose of this initiative is to make the available audience data “more meaningful for business” and ensure that this same data is relevant and updated.
Facebook wrote in a blog post that by revising the way it tallies like counts it’ll provide businesses with greater and more accurate insights on followers – comparing accounts that simply liked the page and accounts that actively follow the page.
Moreover, the modification will serve as an important aid for businesses in their plight to expand their reach by allowing people get in touch with similar individuals following the same brand or person. Following won’t be the only criteria; Facebook will also hone in on those who have contributed positively to the company’s online presence.
“Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook,” the company wrote on its blog.
“Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.”
Although some may view this as a negative step forward, Facebook did note that if deactivated accounts become active again then those likes will be reinstated. It remains unclear as to how many likes a page could lose as of Mar. 12, a date when the count drop will commence.
During the last several weeks, the social media behemoth has already deleted likes and comments on individual posts that originate from deactivated and memorialized accounts.